Humour Turns E-Mail Viral
A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
The study generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content is humorous material.
The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.
Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.
They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement.
Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.
I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humor in your e-mail campaign.
Dot Cully
http://www.tinyurl.com/ybs77a
http://www.tinyurl.com/yedw7h
Saturday, 12 May 2007
MAGICAUCTIONWORDS
MAGICAUCTIONWORDS
Anyone who sells via online Auctions knows the frustration of listing over and over, only to have to keep relisting the items in the hope of them being seen.
In fact - the info contained in 'Magic Auction Words' is of far greater value than Randy possibly knows.
CLICK HEREHe started with a list of over 1000 'Magic Words & Phrases' that will make any Auction Listing Explode, But then went one better.
By showing some Actual Listings and their descriptions - he goes on to Break Down exactly why and how the magic words worked. [In simple language too - none of the psychologist mumbo jumbo!!]
Once you read through his analysis, you'll gain knowledge that can be implemented on any website, email, advert or auction listing. Secrets about how and why people react the way they do. Then you'll be able to use some of the Magic Words and Phrases he supplies to Greatly Enhance your site or listing, and you'll know you've covered every 'type' of reader.
After having read and reviewed a copy of Randy's 'Magic Auction Words', I thought he'd be putting it out at $47, but to my surprise he's only charging $7 and then giving you the chance to make money with it yourself.
I strongly recommend you have a look and see for yourself how much you like the sound of the info it contains, I'm sure you'll hear yourself agreeing with and feeling you've really learnt something from his breakdowns.
So without further ado - here's the link to go grab it before he realises it's true value
Regards
Dot Cully
P.S. Just one thing you'll discover is the difference 'Magic Words' made between 2 almost identical items ending within an hour of each other. One received only 28 views and no bids, The other Sold after having 168 views for 350% more than the starting price! - Imagine those results on you website & listings!
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